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-> Company automating partnership have seen 7x more faster partner recruitment.
-> Each of the alternatives specially target either Partner Onboarding, Partner Enablement or Partner Marketing.
-> None of these alternatives would guarantee partner success, they could only automate the flow because success of partnership depends on trust, shared vision and mutual commitment which need interaction between both partnered companies.
With businesses emphasizing more on profitable growth, partnership's are no longer a nice-to-have but rather a need-to-have.
With this comes problem of managing your Partners. Traditional approaches like spreadsheets could be viable for couple of partners but for dozens of Partnerships it becomes a rather tiring process.
While One solution may be better for Partner Enablement but not Partner Onboarding, So we would cover what each PRM solution is best known for to help you find the one that best suits you.
So how can a business manage it's partners?
Answer is PRM i.e. Partner Relationship Manager solutions.
So, buckle up, my friends, as we voyage into the exciting realm of best PRM solution based on your needs!
Did you know that 83% of mid-stage and scaling companies either does not have a partnership team or have less them 3 members in partnership team.
That’s not all.
With increase competition, partnerships are no longer a maybe requirement but rather a must requirement for startups and companies to grow without spending much on marketing.
Best alternative for managing Partner Programs for businesses more efficiently
Channeltivity is a cloud-based Partner Relationship Management (PRM) solution designed to help companies manage their partner programs more efficiently. It is known for being highly intuitive and accessible, catering primarily to small and mid-sized businesses that want an easy-to-implement platform for managing partner relationships, channel sales, and operations.
Channeltivity provides a centralized hub for partners to access resources, training materials, and tools necessary to promote and sell products. The portal is customizable to align with brand identity and business needs
Channeltivity’s deal registration system enables partners to submit and track their deals, offering full visibility into the sales pipeline and ensuring that partners get credit for the deals they work on.
As Spendflo organizations rely increasingly on SaaS technologies, managing contracts and vendor relationships becomes even more critical. Spendflo offers a consolidated contract administration application that streamlines contract management, including renewals and cancellations.
Channeltivity integrates seamlessly with popular CRMs, particularly Salesforce, ensuring that partner activities are automatically synced with the company’s sales data, providing complete visibility into the partner pipeline
One of Channeltivity's strongest selling points is its user-friendly interface, making it easier for non-technical users to manage their partner programs without needing extensive IT support. It's known for its fast deployment and low learning curve.
Rating - 4.1 ⭐️⭐️⭐️⭐⭐️( 170 Reviews )
Best Sharkdom alternative for companies looking to enable partners to execute joint marketing campaigns with minimal setup.
ZINFI helps companies onboard partners efficiently with customizable workflows, making it easier to introduce partners to your program, share training materials, and ensure compliance with your requirements.
One of ZINFI’s standout features is its Through-Channel Marketing Automation (TCMA) tools. These allow partners to run co-branded marketing campaigns, including email marketing, social media marketing, and content syndication, all with minimal effort.
Like many other PRM platforms, ZINFI provides a deal registration system that allows partners to submit and track their deals, with clear visibility into the status of deals and approval processes.
The LMS functionality in ZINFI enables companies to offer training and certification programs for their partners. This helps keep partners educated on products, solutions, and best practices, improving their ability to sell effectively.
ZINFI allows businesses to fully customize their partner portal to match their brand and create a personalized experience for different partner tiers. Partners can access everything from a single, easy-to-navigate hub.
Rating - 4.3 ⭐️⭐️⭐️⭐⭐️( 245 Reviews )
Best Sharkdom alternative for companies looking to enable partners to execute joint marketing campaigns with minimal setup.
PartnerStack supports a variety of partnership models, including affiliate marketing, referral programs, and reseller programs. This flexibility allows businesses to expand their partner ecosystem in different directions based on their goals.
One of the standout features of PartnerStack is its automated payout system, which allows companies to easily calculate and distribute partner commissions, rewards, or incentives. The system supports a wide range of payout structures, ensuring that partners are rewarded in a timely and accurate manner.
PartnerStack offers a white-labeled partner portal where partners can log in to access marketing materials, track their leads, view earnings, and submit deals. This self-service portal is designed to give partners everything they need to succeed in one place.
The platform allows you to manage different types of partners (affiliates, resellers, referral partners) through a single dashboard, providing real-time insights into their performance and engagement with your product or services.
PartnerStack has a partner marketplace where businesses can recruit new partners from its large network. This feature helps startups and SaaS companies quickly expand their partner ecosystem by connecting them with affiliates, resellers, and agencies who are already familiar with the platform.
Rating - 4.1 ⭐️⭐️⭐️⭐⭐️( 125 Reviews )
Explore more on Sharkdom vs Partnerstack here.
Best Sharkdom alternative for companies with less experience workforce as it has user-friendly interface.
Allbound offers a customizable partner portal where channel partners can access training materials, co-branded content, and sales resources. The platform ensures that partners have easy access to everything they need to promote and sell products effectively.
The platform is strong in content sharing, allowing partners to distribute co-branded marketing materials, sales presentations, and product guides. Businesses can provide ready-to-use marketing campaigns that partners can execute with minimal customization.
Similar to other PRMs, Allbound includes deal registration features to give partners the ability to register their opportunities and receive protection and rewards for their deals.
Allbound offers tools for partner training and certification, including learning paths and assessment tools. This helps companies onboard partners quickly and keep them up to date on new products and services.
The platform provides through-channel marketing features, allowing partners to execute co-branded marketing campaigns, manage lead generation, and track marketing performance.
Rating - 4.3 ⭐️⭐️⭐️⭐⭐️( 247 Reviews )
Best Sharkdom alternative for companies which need to find common prospects with their partners using account mapping.
Crossbeam specializes in finding overlaps between customer databases of two or more companies. This is its core functionality: helping companies see where their customers, leads, or prospects overlap with those of their partners. The platform uses data-matching algorithms to identify common accounts and opportunities for collaboration.
The platform emphasizes security and data privacy, allowing companies to share relevant data with partners without exposing full customer lists or sensitive information. Companies maintain full control over what data is shared and can limit the visibility of certain information.
Crossbeam is designed for companies looking to collaborate within a partner ecosystem. This is useful for SaaS companies, service providers, and tech businesses that want to strengthen their partnerships by co-selling or co-marketing based on shared customer data.
Crossbeam integrates with CRM platforms like Salesforce, HubSpot, and others, allowing companies to automatically sync their customer data.
By revealing overlapping accounts, Crossbeam helps companies identify potential pipeline opportunities for co-selling and co-marketing with partners, boosting revenue and expanding the customer base.
Rating - 4.3 ⭐️⭐️⭐️⭐⭐️( 299 Reviews )
Explore more on Sharkdom vs Crossbeam here.
Best Sharkdom alternative with feature-rich, enterprise-grade solution.
Impartner provides automated partner onboarding workflows that streamline the process of bringing new partners into the program. It offers learning management systems (LMS), enabling companies to provide training and certification programs to partners.
Impartner’s deal registration feature allows partners to submit and track deals directly through the platform. This system provides transparency and ensures that partners are compensated for their efforts, encouraging active participation.
The platform includes through-channel marketing automation (TCMA) tools that enable partners to co-brand and run marketing campaigns with minimal effort. Partners can use pre-approved, co-branded assets, which makes it easier for them to execute effective marketing strategies.
Impartner offers highly customizable partner portals, allowing businesses to provide a branded and user-friendly experience for partners. The portal serves as a centralized hub for accessing resources, tracking deal progress, and communicating with the business.
Impartner helps companies distribute leads to partners and track the progress of these leads through the sales funnel. This feature ensures that both the business and its partners are aligned in driving sales growth.
Rating - 4.2 ⭐️⭐️⭐️⭐⭐️( 325 Reviews )
Best Sharkdom alternative with feature-rich, enterprise-grade solution.
PartnerInsight offers tools that make partner onboarding seamless. This includes automated workflows for getting partners up to speed quickly, as well as training modules that can be tailored to a company’s needs. These features ensure that partners are well-equipped and ready to contribute to the business’s success.
Similar to other PRM platforms, deal registration is a key feature. Partners can log their deals directly through the platform, ensuring transparency and avoiding conflicts. The platform also helps businesses track the progress of opportunities, making it easy to manage the sales funnel through partners.
The platform provides a customizable partner portal where partners can access the resources they need—whether it’s marketing materials, product documentation, or support. This portal helps companies keep their partners engaged and informed.
Impartner offers highly customizable partner portals, allowing businesses to provide a branded and user-friendly experience for partners. The portal serves as a centralized hub for accessing resources, tracking deal progress, and communicating with the business.
The platform offers tools for managing partner incentives and co-marketing efforts. This includes running campaigns with partners and tracking the results to understand which marketing initiatives are most effective.
Rating - 4.2 ⭐️⭐️⭐️⭐⭐️( 105 Reviews )
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