Discover why Sharkdom is secure for partner sharing

Building a High Performing Partner Ecosystem

Alex Richards

Kaushik M

July 18, 2025

11:30 AM – 12:30 PM EST

Brief glance inside the event

This event hosted by Sharkdom discusses 'building high-performing partner ecosystems', featuring Kaushik and Alex Richards, both experienced in the partnership domain. The session covers key areas such as partner program foundations, important metrics like sourced leads and time to closure, and actionable playbooks and frameworks.

Why Alex Richards highlights partnerships as more than LinkedIn announcements

Partnerships are a go-to-market motion—essentially "a company within a company." He stresses the importance of understanding internal teams and driving influence to achieve impact.

What more is covered in this event?

What are the elements for building a successful and effective partner program?
How to identify patterns and analyze data from the last two years of "closed won" and "closed lost" deals?
Why to begin with smaller, impactful partnerships that don't require constant oversight?
Why to avoid rigid, hierarchical structures—instead, focus on creating a "business intelligence engine"?
How to identify opportunity gaps, highlight high-ROI opportunities, leverage audience influence, provide expertise and accelerate execution?
Fireside Chat with other Partnership Nerds

Building a high-performing partner ecosystem isn't about activity—it's about structure, metrics, and the right playbooks.

Event Speakers

Meet Our Speakers

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FAQ

Frequently
Asked
Questions

Sharkdom is a Partner Operations platform that helps companies manage co-selling, reselling, deal registrations, partner onboarding, joint GTM plans, and secure data sharing all in one place. It replaces spreadsheets, scattered emails, and inconsistent partner workflows with a structured, automated system.

Not always. Partners can interact through secure snapshot links to submit deals, view updates, or share progress without creating an account. Full portal access is optional and customizable.

Sharkdom uses role-based access, encrypted sharing, and audit trails. Partners only see the data you permit nothing more. Sensitive account and pipeline data stays protected under strict visibility rules.

Sharkdom uses role-based access, encrypted sharing, and audit trails. Partners only see the data you permit — nothing more. Sensitive account and pipeline data stays protected under strict visibility rules.

Both.

Co-Sell Motion: account mapping, joint deals, influence attribution, partner updates.
Resell Motion: license management, customer allocation, reseller deal registration, renewals, and margins.

Each partner type gets its own tailored workflow.

Once you connect your CRM, Sharkdom automatically identifies overlapping accounts, warm intros, partner-assisted opportunities, and underutilized partnerships. It recommends which partners to activate first.

Absolutely. You can customize onboarding steps, deal approval workflows, joint GTM boards, and even the permissions each partner receives.