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Why Your Partnerships look successful but don’t Show Up in Revenue Forecasts

Snehanshu S.

Kyle H.

Deepak V.

January 15, 2026

09:00 PM - 10:00 PM IST

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Brief glance inside the event

Why Your Partnerships Look Busy but Don't Show Up in Revenue

Most partnership teams look incredibly active

  • new partners onboarded
  • meetings booked
  • decks flying everywhere

Yet when leadership asks, "How much revenue did partnerships actually drive?"

The room suddenly goes quiet.

That was the core problem unpacked in Sharkdom's latest live session with Kyle (Ecosystem Revenue Dynamics) and Snehanshu (Partnership Consultant).

Kyle summed it up best

  • today's GTM systems are built for direct sales, not the messy reality of ecosystems where up to seven partners can touch a single deal.
  • Marketing sees influence, Sales sees ownership, Partners want credit, Finance sees risk and RevOps gets a migraine. Without a single data thread running from first partner touch to invoice and renewal, partner revenue simply disappears from forecasts.

Snehanshu summed up best through some reality check from the field

  • Most companies recruit partners based on enthusiasm, not fit.
  • Without an ideal partner profile and a 30-60-90 day plan, you get lots of activity and very little pipeline.

His favorite test? If you can't predict your partner's pipeline, you'll never predict your own.

Both agreed on one thing though

'Partnerships don't fail because of people, it fail because of missing structure, misaligned incentives and invisible data. Partners need clear onboarding, localized enablement and a way to see how they make money. Internally, RevOps needs partner touches to show up as revenue evidence, not vibes.'

And yes, Sharkdom came up for a reason not as a portal, but as the operating layer that connects partners, deals, attribution, and forecasting into one coherent system.

Because in 2025, partnerships aren't a side channel.

They're a revenue channel and revenue deserves infrastructure.

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FAQ

Frequently
Asked
Questions

Sharkdom is a Partner Operations platform that helps companies manage co-selling, reselling, deal registrations, partner onboarding, joint GTM plans, and secure data sharing all in one place. It replaces spreadsheets, scattered emails, and inconsistent partner workflows with a structured, automated system.

Not always. Partners can interact through secure snapshot links to submit deals, view updates, or share progress without creating an account. Full portal access is optional and customizable.

Sharkdom uses role-based access, encrypted sharing, and audit trails. Partners only see the data you permit nothing more. Sensitive account and pipeline data stays protected under strict visibility rules.

Sharkdom uses role-based access, encrypted sharing, and audit trails. Partners only see the data you permit — nothing more. Sensitive account and pipeline data stays protected under strict visibility rules.

Both.

  • Co-Sell Motion: account mapping, joint deals, influence attribution, partner updates.
  • Resell Motion: license management, customer allocation, reseller deal registration, renewals, and margins.

Each partner type gets its own tailored workflow.

Once you connect your CRM, Sharkdom automatically identifies overlapping accounts, warm intros, partner-assisted opportunities, and underutilized partnerships. It recommends which partners to activate first.

Absolutely. You can customize onboarding steps, deal approval workflows, joint GTM boards, and even the permissions each partner receives.