Building Partnerships That Last Beyond Individuals

"Our partnership was perfect until our X left!"

Companies face this issue frequently. Their Partnership often crumbles when their key people move on to new company.

Maintaining your Partnership Journey in such a way that every event and transaction between your partners needed to be kept at one place so anyone who fills the shoes of previous POC(point of contact) can easily understand what are its 'Star' and 'Pet' Partners.

𝗧𝗿𝘂𝘀𝘁 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗯𝘂𝗶𝗹𝘁 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.

What does the first principle 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗮𝗹 𝗧𝗿𝘂𝘀𝘁 in B2B Partnerships look like?

- Revenue models where both sides win or lose together

- Shared investments in long-term outcomes

- Clear metrics that both sides can verify

- Systems that work regardless of who's in charge

Sharkdom has realised this problem way before and made its aim to maintain all partnership journey at one place.

This way even if the POC is changed the new person can fill out the responsibility with ease without effecting the transcactional flow b/w companies.

71% of Indian Companies don't have a dedicated partnership team, depenss on ohter roles such as Head of Strategic Operations and Head of Growth.
Around 22% of the remaining companies have less then 5 member partnership team and remaining 7% have over 5 members to their partnership team.

So 29% of the companies faces this problem where the person who enbaled the partnership is changed.
Changing the person incharge of partnership with your X partners might seems to be chnaging engine while place is flying but in reality partnership occurs b/w two companies and their teams, not just limited to one person.

If your relationship with your partner is effected due to the previous person in charge absence then your company is not managing the partnership journey properly.

Get a FREE trial at Sharkdom and Start managing your partners like a pro even If you don't have any in-house partnership team.